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Privacy policy

Thank you for visiting our website and for your interest in our company. Compliance with the statutory provisions on data protection is a matter of course for us. It is also important to us that you always know when we store which data and how we use it.

1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our data protection declaration listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the legal notice of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form or when registering for a webinar.

Other data is collected automatically by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

You also have the right to request the restriction of the processing of your personal data under certain circumstances. For details, please refer to the privacy policy under "Right to restriction of processing".

Analysis tools and tools from third-party providers

When you visit our website, your surfing behavior may be statistically evaluated. The analysis of your surfing behavior is anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following privacy policy.

You can object to this analysis. We will inform you about the objection options in this privacy policy.

2. General notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is:

LCM Digital GmbH

Obere Waldplätze 22

70569 Stuttgart

Stuttgart, Germany

Email: info@lcmd.io

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).

Contact details of the data protection officer:

Lejla Llugaxhiu

datenschutzbeauftragter@dreso.com

When contacting the data protection officer, please state the company to which your request relates. Please refrain from enclosing sensitive information such as a copy of your ID with your request.

Withdrawal of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. All you need to do is send us an informal e-mail. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the establishment, exercise or defense of legal claims (objection pursuant to Art. 21 (1) GDPR).

If your personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 (2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion and correction

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time. You can contact us at any time at the address given in the legal notice if you have further questions on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the legal notice. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.

If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.

If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of its erasure.

If you have lodged an objection in accordance with Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

3. Data collection on our website

3.1 Purely informational use of our website

If you use our website for informational purposes only, i.e. if you neither create an account (e.g. for a newsletter) nor actively transmit data to us (e.g. via a contact form), we only collect the personal data that your browser automatically sends to our server. This data is technically necessary in order to display the website correctly and securely. This includes the following information, which comes from the log files

  • Your Internet Protocol address (IP address)
  • Time and date of the respective access
  • Time difference to Greenwich Mean Time (GMT)
  • The specific page accessed
  • Access status / HTTP status code
  • Amount of data transferred
  • Referrer URL (the website from which the access originated)
  • Browser used (including language and version)
  • Operating system used

The legal basis for this data collection is based on Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest is to ensure a stable and secure connection and convenient use of the website, to analyze system stability and security and to use the data for administrative purposes.

3.2 Contacting us by e-mail

If you contact us via the e-mail addresses listed in section 2 or other e-mail addresses on our website, we process your data as follows:

  • Data collected: Your e-mail address and any other contact data contained in your e-mail (e.g. name, telephone number).
  • Purpose of storage: The data is used to process your request.
  • Deletion of the data: Your data will be deleted as soon as its storage is no longer required. If there is a statutory retention period, the processing of the data will be restricted accordingly.
  • Legal basis:
    some text
    • Art. 6 para. 1 sentence 1 lit. b GDPR: If the email serves to fulfill a contract or pre-contractual obligations.
    • Art. 6 para. 1 sentence 1 lit. f GDPR: If the processing is based on our legitimate interest in contacting parties interested in our services.

3.3 Use of the contact form

If you use the contact form provided on our website, we will collect and process your email address, your name and any other contact details you voluntarily provide (such as your telephone number) in order to process your request. Depending on the purpose of your contact, the data is processed either on the basis of Art. 6 para. 1 sentence 1 lit. b GDPR, if it serves to fulfill a contract or pre-contractual obligations, or on the basis of our legitimate interest pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, in order to communicate with those interested in our services.

4. Analysis tools

4.1 Matomo

We use the open-source web analytics tool Matomo (https://matomo.org/), which is developed and maintained by InnoCraft Ltd., a company based in Wellington, New Zealand (150 Willis St, 6011 Wellington, https://www.innocraft.com/). InnoCraft Ltd. was founded by the original developers of Matomo. For more details on Matomo's privacy policy, please visit: https://matomo.org/privacy-policy/.

Our use of Matomo is based on our legitimate interest in optimizing and efficiently operating our website, as described in Article 6(1)(f) of the GDPR. We use the cloud version of Matomo provided by InnoCraft (https://www.innocraft.cloud/de/). You can view InnoCraft's privacy policy at https://www.innocraft.com/privacy. The servers are located in Frankfurt, Germany, and the data remains solely in our possession and is not shared with third parties.

Instead of cookies, Matomo uses digital fingerprints. This technique generates a unique hash value from various technical data, such as the browser used. This hash value cannot be traced back to reveal the original data, allowing for user identification. The digital fingerprint is renewed every 24 hours.

You have the right to object to data processing at any time. If you do not want this website to analyze your activities, you can disable this. However, please note that this may limit our ability to learn from your usage behavior and improve the user experience.

5 External tools & applications

5.1 Pipedrive CRM

5.1.1 Purpose of data processing

We use Pipedrive, a customer relationship management (CRM) service provided by Pipedrive OÜ, based in Tallinn, Estonia, to manage our interactions with current and potential customers. This service helps us to streamline our communication, manage leads and provide better customer service. The information processed in Pipedrive includes, but is not limited to, contact details (e.g. names, email addresses and phone numbers), communication history and engagement data.

5.1.2 Type of data

The data processed via Pipedrive may include the following

Personal identification data (e.g. names, email addresses)

Contact history and communication records

Notes and comments related to customer interactions

Any other personal data provided by customers in the course of our business interactions.

5.1.3 Legal basis for the processing

The processing of personal data in Pipedrive is based on our legitimate interests in maintaining effective customer relationships and improving our services. Where necessary, consent will be obtained before processing personal data for specific purposes that are not covered by our legitimate interests.

5.1.4 Engagement agreement

We have entered into a Data Processing Agreement (DPA) with Pipedrive to ensure the secure and compliant processing of personal data in accordance with the General Data Protection Regulation (GDPR).

5.1.5 Data sharing and transfer

Pipedrive OÜ is headquartered in the European Union and data is stored on servers in the EU. Pipedrive complies with the General Data Protection Regulation (GDPR) when processing personal data. We have entered into a Data Processing Agreement (DPA) with Pipedrive to ensure that data is processed in accordance with our data protection standards and GDPR requirements.

5.1.6 Data security and confidentiality

We take the confidentiality and security of your personal data seriously. Pipedrive implements robust security measures to protect data from unauthorized access, alteration, disclosure, or destruction. Access to personal data in Pipedrive is restricted to authorized personnel who have a legitimate business reason for accessing the information.

5.1.7 Your rights

Under data protection laws, you have rights in relation to your personal data, including the right to access, rectify, erase or restrict the processing of your data. If you wish to exercise any of these rights or have any questions about the processing of your data in Pipedrive, please contact us at info@lcmd.io.

For more information about Pipedrive's privacy practices, please see their privacy policy at https://www.pipedrive.com/en/privacy.

5.2 Make.com for data integration with Pipedrive

5.2.1 Purpose of the data processing

We use Make.com, a versatile cloud-based automation platform, to facilitate the seamless transfer of form data to our customer relationship management (CRM) system, Pipedrive. This process is designed to automate the submission of form data, including names, email addresses and phone numbers, provided by our users via various forms on our website. Automating this data transmission allows us to efficiently manage customer inquiries, support requests, and interactions in Pipedrive, which improves our response time and the overall quality of our customer service.

5.2.2 Nature of the data

The personal data processed via Make.com includes:

Names

email addresses

telephone numbers

This information is collected directly from our users via forms on our website and is used for the sole purpose of populating our CRM system to ensure effective communication and service delivery to our users.

5.2.3 Legal basis for the processing

The processing of personal data by Make.com for transfer to Pipedrive is based on our legitimate interest in automating our internal processes to improve our service offering and operational efficiency. We are committed to handling this data responsibly and in full compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

5.2.4 Data processing agreement

A Data Processing Agreement (DPA) has been concluded with Make.com, which guarantees the protection of personal data through compliant processing practices.

5.2.5 Data sharing and transfer

Make.com facilitates the transfer of form data directly to Pipedrive without this data being stored or processed by Make.com in addition to the data required for the transfer. We have ensured through a Data Processing Agreement (DPA) with both Make.com and Pipedrive that all data transfers are carried out securely and in accordance with GDPR requirements to protect the privacy and integrity of your personal data.

5.2.6 Data security

We attach great importance to the security of your personal data and have taken appropriate technical and organizational measures to protect it from unauthorized or unlawful processing, accidental loss, destruction or damage. This includes encryption during transmission and strict access controls to ensure that only authorized personnel can access your data for the above purposes.

5.2.7 Your rights

You have rights in relation to the personal data we hold about you, including the right to access, rectify, erase or restrict the processing of that data. Should you wish to exercise any of these rights or have any questions about the processing of your data by Make.com and Pipedrive, please contact us at info@lcmd.io.

5.2.8 Contact information

If you have any concerns or questions about our use of Make.com for data integration with Pipedrive, or wish to exercise your data protection rights, please contact us directly at info@lcmd.io.

5.3 YouTube

YouTube with extended data protection. Our website uses plugins from the YouTube website. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the transfer of data to YouTube partners is not necessarily excluded by the extended data protection mode. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video.

As soon as you start a YouTube video on our website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube can store various cookies on your end device after starting a video. With the help of these cookies, YouTube can obtain information about visitors to our website. This information is used, among other things, to record video statistics, improve user-friendliness and prevent fraud attempts. The cookies remain on your device until you delete them.

If necessary, further data processing operations may be triggered after the start of a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

5.4 Microsoft Booking

We use the Microsoft Booking service from Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website. This service allows you to book appointments and services directly through our website. Data processing is based on a data processing agreement with Microsoft.

The purpose of this data processing is to provide you with a simple and efficient way to book appointments. When using Microsoft Booking, personal data such as your name, email address, and other booking-related information are collected and processed. This data is forwarded to Microsoft to manage and process booking requests.

Your personal data is processed with your consent in accordance with Art. 6 (1) lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of the processing carried out based on the consent until its withdrawal. Further information on data processing by Microsoft and your rights can be found in Microsoft's privacy statement at: https://privacy.microsoft.com/en-us/privacystatement.

5.5 Crisp

We use the live chat system from Crisp IM SARL (2 Boulevard de Launay, 44100 Nantes, France; "Crisp") on our website under a data processing agreement. The purpose of this data processing is to enable direct and efficient communication between you and our company. Cookies are used to operate the live chat system, allowing the browser to be recognized. Information such as your IP address and other personal data you provide in the chat may be processed and forwarded to Crisp.

The use of cookies and similar technologies is based on your consent in accordance with § 25 (1) sentence 1 TTDSG in conjunction with Art. 6 (1) lit. a GDPR. Your personal data is also processed based on your consent in accordance with Art. 6 (1) lit. a GDPR. You have the right to withdraw your consent at any time, without affecting the lawfulness of the processing carried out based on the consent until its withdrawal. Further details on data processing by Crisp can be found at: https://crisp.chat/en/privacy/.

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6. Hosting with Webflow

Our website is hosted by Webflow, a service provided by Webflow, Inc., located at 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereafter referred to as "Webflow"). When you visit our website, Webflow logs various information, including your IP address.

Webflow is a platform for creating and hosting websites. It uses cookies and other recognition technologies that are necessary to display the site, provide certain website functions, and ensure security (necessary cookies). For more information, please refer to Webflow's privacy policy: Webflow Privacy Policy and Webflow EU Privacy Policy.

The use of Webflow is based on Article 6(1)(f) of the GDPR, as we have a legitimate interest in presenting our website as reliably as possible. If consent has been requested, data processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and § 25(1) of the TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) in accordance with the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. For more details, please refer to: Webflow EU Privacy Policy.

6.1 Our order agreement

We have concluded an order processing agreement (AVV) with the above-mentioned provider, which is mandatory in the context of data protection requirements. This agreement regulates in detail that the provider processes the personal data of visitors to our website exclusively in accordance with our instructions. It also ensures that all processing steps fully comply with the provisions of the General Data Protection Regulation (GDPR). This ensures that the protection of privacy and the security of data are guaranteed at every stage of the processing procedure.

7. Use of Cookies and Google Services

7.1 Google Tag Manager and Google Ads

We use Google Tag Manager and Google Ads to optimize our website and display personalized advertising. Cookies are used to collect information about your use of our website. This information is transmitted to and processed by Google. For more information on how Google processes data, please refer to Google's Privacy Policy.

7.2 Cookies

Our website uses cookies to provide you with an optimal user experience. Below is a detailed overview of the cookies used on our website:

  1. Necessary Cookies:
    • Purpose: These cookies are essential for the functioning of the website. Without these cookies, the website cannot function properly.
    • Examples: Session cookies to maintain login status, cookies to save your privacy settings.
  2. Performance Cookies:
    • Purpose: These cookies collect anonymized data about the usage of our website, such as which pages are visited most often and if users receive error messages from web pages.
    • Examples: Cookies from analytics services like Matomo that help us improve the usability of our website.
  3. Functional Cookies:
    • Purpose: These cookies enable the website to offer enhanced functionality and personalization, such as saving your preferences (e.g., language settings).
    • Examples: Cookies to save your login information or to provide support chat functions.
  4. Advertising Cookies:
    • Purpose: These cookies are used to display personalized advertisements that are relevant to you based on your interests.
    • Examples: Cookies set by ad networks like Google Ads to serve ads that are relevant to your interests.

7.3 Consent

When you first visit our website, a cookie banner will be displayed, asking for your consent to the use of cookies. You have the option to consent separately for each cookie category or to reject them. Your consent will be stored and can be changed at any time in the cookie settings on our website.

How to Manage Cookies:You can change your browser settings to block or delete cookies. However, please note that blocking or deleting cookies may affect the functionality of our website. More information on managing cookies in the most common browsers can be found here:

8. Privacy Policy and Contact

For questions about privacy and the use of cookies, you can reach us at the following address:LCM Digital GmbH
Obere Waldplätze 22
70569 Stuttgart
Germany
Email: info@lcmd.io